What is Presentation software?
- Content Type:
- Glossary
Presentation software Definition
Personal computer software that provides easy-to-use platforms for creating effective reports and presentations.
Presentation software refers to digital tools used to create and deliver visual displays of research findings. In marketing research, it helps communicate complex data, insights and recommendations in a clear and engaging way to clients and stakeholders.
What are the key aspects of presentation software in marketing research?
- Supports visuals such as charts, graphs and infographics.
- Enables narrative flow through slides or decks.
- Allows integration of videos, animations and embedded data.
- Customizable design templates for branding consistency.
- Facilitates remote or live client presentations.
Why is presentation software important in market research?
It allows researchers to distill and display insights in a digestible and persuasive manner, making it easier for decision makers to understand and act on the findings. It also ensures that key messages are delivered with clarity and visual impact.
Who relies on presentation software in marketing research?
- Research analysts and consultants.
- Client services and account teams.
- Marketing and brand managers.
- Executives presenting insights to internal stakeholders.
- Design teams translating data into visuals.
How do market researchers use presentation software?
Market researchers use presentation software – such as PowerPoint, Google Slides or Keynote – to transform data tables and qualitative findings into visually engaging reports. After analysis, researchers craft story-driven presentations that highlight key insights, support strategic recommendations and guide client decisions. Slides often include charts, word clouds, video clips and dynamic visuals that help simplify complex ideas and maintain audience engagement. Presentation software is also commonly used in debriefs, pitch meetings and webinars, providing a flexible platform for tailoring content to varied audiences, whether they’re boardroom executives or product development teams.