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Product movement data syndicated services Definition

Companies that collect, package and sell retail and wholesale sales data to many firms.

Product movement data syndicated services are third-party data services that track and report the sales, distribution and inventory levels of consumer goods across retail channels. These services collect scanner-based and point-of-sale data, aggregating it into standardized reports sold to multiple clients.

What are key aspects of product movement data syndicated services in marketing research?

• Collect data from retailers and distributors via scanners or ePOS systems.
• Track product-level sales volume, velocity, pricing and shelf presence.
• Offer continuous, consistent data across time periods and geographies.
• Provide competitive benchmarking and market share insights.
• Used in syndicated format – same data sold to multiple subscribers.

Why are product movement data syndicated services important in market research?

They offer reliable, comprehensive and real-time insights into product performance across markets, enabling brands to make informed decisions about pricing, promotion, distribution and inventory. These services also allow for competitive analysis and trend tracking.

Who relies on product movement data syndicated services in marketing research?

• Consumer packaged goods (CPG) companies.
• Retailers and merchandisers.
• Category managers.
• Brand and product managers.
• Marketing analysts and strategists.

How do market researchers use product movement data syndicated services?

Market researchers use product movement data syndicated services to analyze retail sales patterns and evaluate the effectiveness of marketing and distribution strategies. By accessing syndicated scanner data, researchers can assess product velocity, price elasticity, promotional lift and competitive positioning. These insights help guide assortment decisions, optimize supply chain efficiency and inform retail negotiations. Researchers also use the data to track market trends, benchmark performance and identify opportunities for product innovation or expansion. Syndicated services provide a foundational layer of objective, consistent data that enhances strategic planning and reporting.