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Qualitatively Speaking Definition

A column in Quirk's Marketing Research Review magazine that acts as a forum for focus group moderators and other qualitative researchers to sound off on issues related to qualitative research.

Qualitatively Speaking is a podcast and content platform produced by the Qualitative Research Consultants Association (QRCA). It features interviews, discussions and insights from experts in qualitative research, offering practical tips, emerging trends and thought leadership relevant to the marketing research industry.

What are the key aspects of Qualitatively Speaking?

• Hosted by QRCA and features industry experts.
• Covers best practices, methodologies and innovations.
• Shares real-world case studies and applications.
• Available in audio format for easy listening.
• Designed to educate and inspire qualitative researchers.

Why is Qualitatively Speaking important in market research?

Qualitatively Speaking is important because it serves as a valuable resource for staying current with qualitative research trends and practices. It promotes community learning, highlights new tools and thinking and helps elevate the role of qualitative insights within the broader research field.

Who relies on Qualitatively Speaking in the insights industry?

• Qualitative researchers and consultants.
• Market research professionals seeking inspiration.
• Students and early-career researchers.
• Insights and innovation teams.
• Members of QRCA and the wider research community.

How do market researchers use Qualitatively Speaking?

Market researchers use Qualitatively Speaking to stay informed on qualitative methods, hear from peers and apply new ideas to their own work. The podcast serves as a source of professional development and a way to stay connected to the evolving landscape of qualitative insights.