Content Type:

Glossary

Share Print

Range Definition

The highest value for a variable minus the lowest value for that variable.

Range refers to the difference between the highest and lowest values in a dataset. It provides a simple measure of variability, showing the spread of responses or behaviors within a sample.

Who relies on range in market research?

Data analysts, statisticians, consumer insights teams and research firms use range to assess variability in survey responses, sales figures, pricing data and other quantitative metrics.

What are key aspects of range in market research?

• Calculated as maximum value minus minimum value.
• Reflects the extent of variation in data.
• Sensitive to outliers.
• Easy to compute and interpret.
• Often used alongside other measures like mean and standard deviation.

Why is range important in market research?

Range helps identify the span of responses, detect outliers and evaluate the consistency or diversity of consumer behaviors. It gives a quick snapshot of variability, which is useful for exploratory data analysis.

How do market researchers use range?

Researchers use range to compare variation across segments, assess price sensitivity, track changes in brand perceptions and identify inconsistent data points. It also helps frame findings within the full scope of observed values.