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Replicate Definition

Geographically representative subsample which is systematically selected from the entire sample.

Replicate refers to the process of repeating a study, experiment or measurement under the same or similar conditions to verify the reliability and consistency of results. Replication ensures that findings are not due to chance or unique circumstances.

Who relies on replication in market research?

Research firms, data scientists, academic researchers, validation teams and quality assurance professionals rely on replication to confirm insights and maintain credibility in findings.

What are the key aspects of replication in market research?

• Involves repeating methods or analysis.
• Can be internal (same team) or external (different team).
• Confirms reliability and robustness of data.
• Helps identify anomalies or biases.
• Essential in experimental and longitudinal research.

Why is replication important in market research?

Replication builds confidence in research outcomes, ensures consistency over time or across markets and strengthens the validity of strategic decisions based on those findings.

How do market researchers use replication?

Researchers replicate surveys, test studies or experiments across different time periods, audiences or geographic regions to confirm that results are stable, applicable and trustworthy before scaling insights or recommendations.