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Rescreening Definition

A brief interview conducted with potential participants when they arrive at a facility to ensure that they really qualify for the session. Rescreening normally uses some of the questions that were originally asked when the participants were originally recruited.

Rescreening is the process of re-verifying participants' eligibility or qualifications before a research study begins. It ensures that respondents still meet the screening criteria established during recruitment.

Who relies on rescreening participants in market research?

Fieldwork managers, qualitative recruiters, data quality teams and research moderators rely on rescreening to confirm participant suitability and maintain the integrity of the study sample.

What are the key aspects of rescreening in market research?

• Conducted shortly before the research session.
• Checks for consistency with original responses.
• Helps prevent fraudulent or ineligible participation.
• Can be done via phone, e-mail or survey.
• May uncover last-minute changes in eligibility.

Why is rescreening participants important in market research?

It ensures that data is collected from the right target audience, avoiding wasted resources and inaccurate insights. Rescreening protects against dishonesty, misunderstandings and last-minute disqualifications.

How do market researchers use rescreening?

Researchers or recruiters contact participants before the session to confirm answers to key screener questions. If inconsistencies arise, replacements may be scheduled to preserve study quality and sample alignment.