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Research agency Definition

The company acting as a supplier of research services.

A research agency is an organization that specializes in designing, conducting, analyzing and reporting on market research studies for clients across industries. These agencies offer expertise in both qualitative and quantitative research methods.

Who relies on a research agency in market research?

Brands, corporations, government bodies, non-profits, consultants and advertising agencies rely on research agencies to provide data-driven insights that guide strategic decision-making.

What are key aspects of a research agency in market research?

• Offers full-service or specialized research capabilities.
• Employs researchers, analysts and project managers.
• Uses a range of methodologies (surveys, focus groups, ethnography, etc.).
• Delivers insights, reports and recommendations.
• May serve local, national or global clients.

Why is a research agency important in market research?

Research agencies bring objective expertise, methodological rigor and scalable resources to projects. They enable organizations to uncover actionable insights, validate decisions and understand customer needs with professional precision.

How do market researchers use a research agency?

Market researchers partner with agencies to design studies, collect and analyze data and generate strategic insights. Agencies may also support long-term tracking, brand health measurement, segmentation, concept testing and innovation research.