What is a Research design?
- Content Type:
- Glossary
Research design Definition
The structure or framework to solve a specific problem or answer the research objectives; the plan of what data to gather, from whom, how and when to collect the data, and how to analyze the data obtained.
Research design is the structured framework or blueprint for conducting a market research study. It outlines how data will be collected, measured and analyzed to answer specific research questions or objectives.
Who relies on research design in market research?
Market researchers, research agencies, client-side insights teams, product managers and strategy consultants rely on strong research design to ensure studies are valid, reliable and actionable.
What are the key aspects of research design in market research?
- Defines research objectives and hypotheses.
- Selects qualitative, quantitative or mixed methods.
- Details sampling approach and data collection methods.
- Outlines analysis techniques.
- Ensures alignment with timelines, budgets and stakeholder goals.
Why is research design important in market research?
A well-constructed research design ensures that the study produces credible, meaningful results that directly address business needs. It minimizes bias, enhances data quality and guides the entire research process.
How do market researchers use research design?
Researchers use the design to plan studies, develop instruments like surveys or discussion guides, select appropriate samples, execute fieldwork and analyze findings. It serves as the roadmap that shapes the study from start to finish.