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Research Director/Manager (Client Side) Definition

The person responsible for working as a partner with internal clients on marketing research projects. These individuals help take data to conclusions and recommendations. May be responsible for conducting all aspects of research internally or may work with internal clients to outsource parts of a project.

A research director/manager (client side) oversees the planning, execution and strategic application of market research within a company or brand. They act as internal consultants, guiding business decisions through consumer insights.

Who relies on research directors/managers (client side) in market research?

Internal stakeholders such as brand managers, product teams, executive leadership, innovation teams and customer experience departments rely on client-side research leaders to deliver actionable insights.

What are key aspects related to being a research director/manager (client side)?

• Develops and manages research strategy aligned with business goals.
• Collaborates with external research suppliers and agencies.
• Translates data into business-relevant insights.
• Manages research budgets and timelines.
• Oversees data governance and quality control.

Why are research directors/managers (client side) important in market research?

They ensure that research aligns with strategic priorities and directly informs decision-making. By acting as a bridge between research insights and business action, they help companies stay competitive, customer-focused and responsive to market trends.

How do market researchers use research directors/managers (client side)?

These professionals define research objectives, select methodologies, review proposals and synthesize results for internal use. They shape how research is used across departments to guide marketing, product development and customer engagement strategies.