What is a Research report?
- Content Type:
- Glossary
Research report Definition
The document that the researcher develops at the conclusion of the research project. Generally contains methodology overview, a review of all findings, detailed analysis, executive summary, and a clear set of action items as well as suggested next steps. Also known as final report.
A research report is the final document that presents the findings, analysis and recommendations from a market research study. It translates raw data into meaningful insights for decision-making.
Who relies on research reports in market research?
Executives, brand managers, product developers, marketing teams, customer experience professionals and research clients rely on research reports to guide strategic and tactical decisions.
What are key aspects of research reports in market research?
- Executive summary of key findings.
- Methodology and sample details.
- Data analysis with charts and visuals.
- Strategic insights and interpretations.
- Clear, actionable recommendations.
Why are research reports important in market research?
They serve as the primary vehicle for communicating research results, ensuring that stakeholders understand the findings and can use them to take informed action. A well-written report builds credibility and supports effective decision-making.
How do market researchers use research reports?
Researchers use reports to synthesize complex data, highlight key takeaways and provide recommendations. Reports are shared with stakeholders, used in presentations and serve as reference documents for ongoing strategy, innovation and planning.