Marketing Research and Insight Glossary

Definitions, common uses and explanations of 1,500+ key market research terms and phrases.

What are Sample-Specific Results?

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Sample specific results Definition

Research results that are not necessarily representative of the population but are specific to the research sample used.

Sample-specific results in market research refer to the data and findings obtained from the analysis of a specific sample drawn from a larger population. These results are unique to the selected sample and provide insights into the characteristics, behaviors and preferences of the individuals or entities included in that sample.

Who relies on sample-specific results in market research?

Market researchers, data analysts, businesses and organizations conducting market research rely on sample-specific results to gain insights into the target audience or population they are studying. These results inform decision-making, product development, marketing strategies and policy formulation based on the specific group under investigation.

Why should I care about sample-specific results?

You should care about sample-specific results in market research because they offer valuable insights into a particular subset of your target population. These results help you understand the characteristics and behaviors of the sample, allowing you to make informed decisions and tailor strategies to the specific needs and preferences of that group. Additionally, they provide the basis for generalizing findings to the larger population.

Why are sample-specific results important when conducting market research?

  • Sample-specific results are important in market research because they form the basis for broader conclusions about the entire population.
  • They allow researchers to test hypotheses, draw insights and make predictions based on the data collected from a representative sample.
  • By understanding the unique characteristics of a sample, researchers can apply their findings to make informed decisions and develop strategies that resonate with their target audience.