Content Type:

Glossary

Share Print

SAQ (self-administered questionnaire) Definition

A questionnaire completed with no interviewer involvement.

A self-administered questionnaire (SAQ) in market research is a data collection instrument that respondents complete independently without the presence of an interviewer. It typically consists of a set of structured questions and response options designed to gather specific information from survey participants. SAQs can be administered through various channels, including online surveys, paper forms or e-mail questionnaires.

Who relies on self-administered questionnaires (SAQs) in marketing research?

Market researchers, organizations and businesses conducting marketing research heavily rely on SAQs. Researchers use SAQs to collect data from survey participants efficiently and cost-effectively. Businesses use SAQs to gather insights from customers, prospects and stakeholders for market analysis, customer feedback and decision-making.

Why should I care about self-administered questionnaires (SAQs) in market research?

You should care about SAQs in market research because they offer a versatile and scalable method for collecting valuable data from a wide range of respondents. SAQs can be tailored to specific research objectives, allowing you to gather targeted insights from your target audience or customer base. They are cost-effective, accessible and provide a means to gather structured data for analysis.

Why are self-administered questionnaires (SAQs) important in market research?

• SAQs are important in market research because they offer flexibility and convenience in data collection.
• They can be administered through various channels, such as online surveys, which reach a broad audience or paper forms for in-person data collection. SAQs are valuable for gathering customer feedback, assessing market trends and making data-driven decisions.
• Proper design and administration of SAQs ensure that research findings are accurate and meaningful.