What are Scaled-Response Questions?
- Content Type:
- Glossary
Scaled-response questions Definition
Multiple choice questions in which the choices are designed to capture the intensity of the respondent's answer.
Scaled-response questions are multiple choice questions in which the choices are designed to capture the intensity of the respondent's answer.
How do scaled-response questions pertain to market research?
Scaled-response questions are a type of survey or questionnaire question that ask respondents to provide feedback or opinions on a specific topic by selecting a response from a predefined scale. This scale typically ranges from two extremes such as "strongly agree" to "strongly disagree" or "very satisfied" to "very dissatisfied." Scaled-response questions are used to measure attitudes, opinions or perceptions quantitatively.
Who relies on scaled-response questions in market research?
Market researchers, businesses, organizations and academic institutions rely on scaled-response questions as a fundamental tool for gathering quantitative data on consumer preferences, satisfaction levels, brand perceptions and other factors. These questions help in quantifying and analyzing customer feedback and opinions.
Why should I care about scaled-response questions in market research?
You should care about scaled-response questions in market research because they enable you to obtain structured and quantifiable data about consumer attitudes and opinions. This data is valuable for making data-driven decisions, identifying trends, measuring customer satisfaction and evaluating the effectiveness of marketing strategies. Scaled-response questions provide actionable insights for improving products, services and customer experiences.
Why are scaled-response questions important in market research?
- Scaled-response questions are important in market research because they offer a standardized way to collect and analyze quantitative data on consumer sentiments and preferences.
- They allow researchers and businesses to make comparisons, track changes over time and identify areas for improvement.
- Using scaled-response questions helps in making informed decisions and optimizing strategies for better customer engagement and business growth.