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Scanner panel Definition

A consumer panel where participants use a bar-code scanner to record purchases.

A scanner panel is a group of households or consumers who voluntarily participate in a research program. These participants use barcode scanners or mobile apps to record their purchases of products at retail stores. The data collected from scanner panels provides insights into consumer buying habits, product preferences and market trends.

Who relies on scanner panels in market research?

Market researchers, consumer goods manufacturers, retailers and businesses in various industries rely on scanner panels to gather detailed and accurate data on consumer purchasing behavior. This data helps in making informed decisions about product development, pricing, inventory management and marketing strategies.

Why should I care about scanner panels in market research?

You should care about scanner panels in market research because they offer a valuable source of real-world, consumer-level data. This data can provide insights into consumer preferences, market trends and competitive landscapes. By understanding how consumers make purchasing decisions, you can tailor your products, pricing and marketing efforts to better meet consumer needs and increase profitability.

Why are scanner panels important in market research?

• Scanner panels are important in market research because they provide a direct and reliable means of collecting data on consumer purchasing behavior.
• This data is crucial for businesses to optimize their product offerings, pricing strategies and marketing campaigns. It allows for data-driven decision-making and helps businesses stay competitive in the market.
• Scanner panels offer a unique perspective on consumer habits that can be invaluable for product development and market positioning.