What is a Self-Administered Survey?
- Content Type:
- Glossary
Self-administered survey Definition
a questionnaire that is completed without the aid of an interviewer.
A self-administered survey in market research is a data collection method where respondents are provided with a questionnaire or survey instrument and are expected to complete it independently without the presence of an interviewer. These surveys can be delivered through various means, such as paper forms, online platforms or e-mail and are often used to gather information from a large number of respondents efficiently.
Who relies on self-administered surveys in market research?
Self-administered surveys are commonly employed by market researchers, businesses, academic researchers and government agencies. They are utilized when researchers seek to collect data from a broad and geographically dispersed audience or when anonymity and privacy are crucial for obtaining honest responses from participants.
Why should I care about self-administered surveys in market research?
You should care about self-administered surveys in market research because they offer several advantages including cost-effectiveness, convenience for respondents and the ability to collect a large volume of data quickly. However, it's essential to be aware of their limitations, such as potential response bias and the need for a well-designed questionnaire, to ensure that the data collected is accurate and reliable.
Why are self-administered surveys important in market research?
- Self-administered surveys play a significant role in market research as they provide a flexible and scalable method for gathering valuable insights from a diverse range of participants.
- Properly designed and executed self-administered surveys can yield data that informs marketing strategies, product development and decision-making.
- To maximize their effectiveness, researchers should consider factors like survey design, distribution channels and data analysis methods.