What is a Skip Pattern?
- Content Type:
- Glossary
Skip pattern Definition
Requirement to pass over questions in response to respondent's answer to a previous question.
A skip pattern, also known as a "branching" or "conditional" pattern, is a design element in surveys or questionnaires that guides respondents to specific questions based on their previous responses. It's used to tailor the survey flow, allowing participants to skip irrelevant questions and focus on those that are relevant to their characteristics or opinions.
Who relies on skip patterns in market research?
Market researchers, survey designers and organizations conducting consumer studies rely on skip patterns to create efficient and relevant surveys. By directing respondents only to questions pertinent to their experiences, skip patterns enhance data accuracy and participant engagement.
Why should I care about skip patterns in market research?
Skip patterns are essential because they contribute to a better survey experience for respondents. By reducing the number of irrelevant questions, you can improve completion rates, reduce survey fatigue and gather more accurate and meaningful data.
Why are skip patterns important in market research?
- Skip patterns help you gather more focused and relevant data by tailoring the survey to each respondent's unique characteristics.
- This leads to improved data quality and better insights, which can drive informed decision-making, refined marketing strategies and a deeper understanding of consumer behavior.