What is Social Grade?
- Content Type:
- Glossary
Social Grade Definition
A system of demographic classification used in the United Kingdom and the Republic of Ireland consisting of six social grades: A, B, C1, C2, D and E. The classifications are based on the occupation of the head of the household.
Social grade is a classification system used in the United Kingdom and the Republic of Ireland. It is commonly used in market research to segment and analyze the socioeconomic status of individuals or households within a population. It is determined based on occupation and employment status, providing a snapshot of an individual's relative social and economic standing. The system consists of six social grades: A, B, C1, C2, D and E, with A being the highest and E the lowest socioeconomic group.
Who relies on social grades in market research?
Various organizations including businesses, advertisers, policymakers and market researchers, rely on social grade to better understand their target audience and make informed decisions. It helps them tailor their products, services and campaigns to effectively reach specific socioeconomic groups.
Why should I care about social grades in market research?
Social grades can provide you with valuable insights into consumer behavior, preferences and purchasing patterns. By knowing which socioeconomic groups are more likely to engage with your offerings, you can optimize your marketing strategies, allocate resources more efficiently and enhance customer engagement.
Why are social grades important in market research?
- Social grades play a crucial role in market research as they enable businesses and organizations to create tailored strategies that resonate with different socioeconomic segments.
- This understanding can lead to increased customer satisfaction, higher ROI on marketing efforts and better alignment with the needs and preferences of specific target audiences.