Content Type:

Glossary

Share Print

Spec Writing-CAPI Definition

Computer programming of questionnaires specifically for computer aided personal interviewing (CAPI) systems.

Spec writing-CAPI in market research refers to the process of creating detailed specifications for computer-assisted personal interviewing (CAPI) projects. This involves outlining project requirements, survey structures, questionnaire designs, data collection procedures and technical aspects necessary for face-to-face interviews using electronic devices.

Who relies on spec writing-CAPI in market research?

Market research agencies, researchers and organizations that conduct face-to-face interviews or surveys using electronic devices rely on spec writing-CAPI services. These services ensure that the technical and survey design elements of CAPI projects align with research objectives and data collection needs.

Why should I care about spec writing-CAPI in market research?

Understanding spec writing-CAPI is important because it ensures that your face-to-face research projects are well-structured, accurately executed and aligned with your research goals. Detailed specifications guide the development of survey instruments, optimizing question delivery and enhancing the quality of collected data.

Why is spec writing-CAPI important in market research?

• The significance of spec writing-CAPI lies in its role in facilitating effective face-to-face data collection.
• Clear specifications ensure that survey instruments are implemented correctly on electronic devices, enhancing the efficiency of interviews and the accuracy of collected responses.
• Engaging with spec writing-CAPI services is crucial for achieving successful face-to-face market research outcomes.