What is Stapel Scale?
- Content Type:
- Glossary
Stapel Scale Definition
A scale, ranging from +5 to -5, that requires the respondent to rate how close and in what direction a descriptor adjective fits a given concept.
The stapel scale is a type of psychometric scale used in market research to measure people's attitudes or perceptions towards a particular product, service or concept. Unlike traditional Likert scales that use a range of numbers, Stapel scale uses a single vertical scale with positive and negative statements placed on either side of a central neutral point. Respondents indicate their level of agreement or disagreement by marking a position on the scale.
Who relies on Stapel scale in the marketing research industry?
Market researchers and analysts rely on Stapel scale as a tool to gather quantitative data on consumer attitudes and perceptions. Businesses, marketing teams and product developers also use Stapel scale results to gain insights into how their offerings are perceived by their target audience.
Why should I care about Stapel scale in market research?
Understanding the Stapel scale is important because it offers a streamlined way to measure consumer opinions and preferences. By using this scale, you can quickly gather valuable insights into how your products or services are viewed by your audience. This helps you make informed decisions and tailor your strategies to align with consumer sentiment.
What is important about Stapel scale in market research?
- The importance of Stapel scale lies in its simplicity and efficiency for gauging attitudes.
- Stapel scales allows for easy comparison between different concepts or products, making it a useful tool for quick evaluations.
- The scale's unique design, with statements on a single axis, can reveal nuanced differences in sentiment and highlight areas for improvement, helping businesses refine their offerings.