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Starting Point Definition

The first number selected of an Nth sampling interval.

A starting point in market research refers to the initial phase of a research project where the researcher defines the main objectives, scope and parameters of the study. It involves identifying the key questions to be answered, target audience, data collection methods and overall research goals. It sets the foundation for the entire research process.

Who relies on a starting point in the marketing research and insights industry?

A starting point in market research is crucial for both businesses and researchers. Companies rely on it to ensure their research efforts align with their business goals and to gather relevant data for informed decision-making. Researchers use the starting point to design a structured and effective research plan, guiding them throughout the study.

Why should I care about a starting point in market research?

Understanding the starting point in market research is essential because it directly impacts the success of your research endeavors. By defining clear objectives and parameters from the start, you ensure that your research efforts are focused, relevant and aligned with your goals. This ultimately leads to more meaningful insights and actionable results.

What is important about a starting point in market research?

• The starting point holds importance in market research as it lays the groundwork for a successful research project.
• It helps prevent aimless exploration, saves resources by focusing efforts on relevant aspects and enhances the credibility of your findings.
• A well-defined starting point streamlines the entire research process, making it easier to collect, analyze and interpret data effectively.