Content Type:

Glossary

Share Print

Survey Objectives Definition

The decision-making information sought through the questionnaire.

Survey objectives in market research define the specific goals and purposes of conducting a survey. These objectives outline what information or insights the researchers aim to gather from the survey respondents. They guide the design, questions and analysis of the survey to ensure relevant and actionable results.

Who relies on survey objectives in market research?

Market researchers, businesses, marketing teams and decision-makers rely on survey objectives to ensure that the survey is aligned with their goals. Clear survey objectives help focus efforts and resources on collecting data that will address specific research questions or inform business strategies.

Why should I care about survey objectives in market research?

Understanding survey objectives is crucial because they guide the entire survey process. Properly defined objectives help you create targeted questions, select appropriate survey methods and analyze data effectively. They ensure that the survey produces relevant insights that can drive informed decisions and actions.

Why are survey objectives important in market research?

• Clear and well-defined survey objectives ensure that the research effort is purposeful and aligned with business goals.
• Survey objectives prevent collecting irrelevant or excessive data and help researchers stay focused on gathering insights that matter.
• Properly formulated survey objectives increase the likelihood of obtaining actionable findings that can impact marketing strategies and business outcomes.