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Synchronic Definition

The similarity of observations within the same time frame; it is not about the similarity of things observed.

In market research, synchronic refers to the examination and analysis of data and phenomena at a specific point in time. It focuses on understanding the current state of a market, industry or consumer behavior without considering historical changes or trends.

Who relies on synchronic analysis in market research?

Market researchers, business analysts and decision makers rely on synchronic analysis to gain insights into the immediate situation and current conditions of a market or industry. This approach is especially useful when quick assessments are needed for making timely decisions.

Why should I care about synchronic analysis in market research?

Understanding synchronic analysis is essential because it allows you to gain a snapshot view of the present market conditions. This approach is valuable when you need to assess the immediate impact of events, trends or changes without delving into historical context.

What is important about synchronic, as it pertains to market research?

• Synchronic analysis provides real-time insights that help organizations make informed decisions based on the current state of affairs.
• While synchronic analysis doesn't consider historical trends, it offers a focused and practical perspective that can guide strategies, actions and resource allocation in response to current market conditions.