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Syndicated research Definition

Studies in which the sponsoring research company defines the audience to be surveyed and the interval between studies and the questions to be asked. Clients share the same results and costs. Sometimes called multi-client studies.

Syndicated research refers to the collection and analysis of data, insights and trends about various industries, markets and consumer behaviors. This research is conducted by specialized firms and organizations and is made available for purchase by multiple clients, typically in the form of standardized reports and datasets.

Who relies on syndicated research in market research?

Businesses, marketers, investors, industry analysts and decision makers rely on syndicated research to gain valuable insights into market trends, consumer preferences, competitive landscapes and industry dynamics. These insights help them make informed strategic decisions and stay ahead in their respective industries.

Why should I care about syndicated research in market research?

If you're involved in market research or business strategy, syndicated research provides a convenient and cost-effective way to access a wealth of industry-specific data and insights. It can help you understand market trends, identify growth opportunities and make informed decisions without the need for extensive research efforts.

Why is syndicated research important to market research?

• Syndicated research serves as a valuable resource for staying up-to-date with industry developments, understanding consumer behavior and assessing market potential.
• It offers standardized and credible information that aids in benchmarking, market sizing and competitive analysis, allowing businesses to refine their strategies and make data-driven decisions.