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Target population Definition

The population which is being studied.

The target population in market research refers to the specific group of individuals or entities that researchers aim to study and draw conclusions about. It is the broader group to which research findings will be generalized.

Who relies on target population as it pertains to market research?

Market researchers, pollsters, businesses and organizations conducting surveys or studies rely on the concept of the target population. They use it to define the group of interest for their research objectives, ensuring that their findings are relevant and applicable to that specific group.

Why should I care about target population, as it pertains to market research?

Understanding the concept of the target population is crucial because it determines the relevance and applicability of research findings. If you're involved in market research or decision-making, defining the target population accurately ensures that your research outcomes and insights are meaningful and can be applied to the intended group.

What is important about target population, as it pertains to market research?

• Defining the target population precisely is vital for ensuring research validity and the credibility of findings.
• It helps in selecting appropriate sampling methods, creating relevant survey questions and drawing accurate conclusions.
• Accurately defining the target population enhances the reliability of research outcomes and supports effective decision-making based on insights that represent the desired group.