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Technology commercialization Definition

The study of the process by which technology products are developed, tested and brought to market.

Technology commercialization in market research refers to the process of transforming research-based technological innovations or advancements into marketable products or services. It involves the steps of developing, patenting, licensing and marketing the technology to generate revenue and bring innovations to the market.

Who relies on technology commercialization as it pertains to market research?

Research institutions, universities, startups and businesses engaged in research and development rely on Technology commercialization. They seek to capitalize on their innovative technologies by turning them into marketable products, thereby contributing to economic growth and enhancing their competitiveness.

Why should I care about technology commercialization, as it pertains to market research?

Understanding Technology commercialization is important because it bridges the gap between research and practical applications. If you're involved in research or innovation, knowing how to commercialize your technological advancements can lead to financial success, societal impact and the broader adoption of your innovations.

What is important about technology commercialization, as it pertains to market research?

• Technology commercialization enables research outcomes to reach a wider audience and positively impact industries and consumers.
• It drives economic growth, creates jobs and fosters innovation.
• By embracing Technology commercialization strategies, researchers can bring their ideas to life, drive market change and contribute to addressing real-world challenges.