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Telephone focus groups Definition

A qualitative research methodology in which seven to 10 people are connected in a telephone conference call and a trained moderator leads them through a discussion about a particular topic. Basically a focus group that is conducted via conference calling.

Telephone focus groups in market research refer to a qualitative research method where a small group of participants engage in a facilitated discussion over the phone. A skilled moderator guides the conversation to explore participants' opinions, perceptions and experiences related to a specific topic or product.

Who relies on telephone focus groups as it pertains to market research?

Market research firms, product development teams and organizations conducting geographically dispersed research rely on Telephone focus groups. They use this method to gather insights from participants who may be located in different regions, allowing for diverse perspectives without the need for physical presence.

Why should I care about telephone focus groups, as it pertains to market research?

Understanding Telephone focus groups is important because they offer a flexible way to conduct qualitative research with participants from various locations. If you're interested in gathering in-depth insights and opinions on a specific topic, product or service, Telephone focus groups enable you to engage participants in dynamic discussions without the limitations of geographical boundaries.

What is important about telephone focus groups, as it pertains to market research?

• Telephone focus groups facilitate open and candid discussions among participants who might not be able to meet in person.
• This method allows for the exploration of diverse perspectives and opinions, contributing to a more comprehensive understanding of the topic at hand.
• By conducting Telephone focus groups, you can gain valuable qualitative insights that inform decision-making and guide future strategies.