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Telephone interviewing Definition

A survey/interview conducted with the participant over the telephone.

Telephone interviewing in market research refers to the process of collecting data by conducting surveys or interviews with respondents over the phone. Researchers use scripted questionnaires to gather insights from participants, exploring their opinions, behaviors, preferences or experiences.

Who relies on telephone interviewing as it pertains to market research?

Market research firms, polling organizations, academic researchers and businesses rely on telephone interviewing. They use this method to reach a wide range of respondents, including those who might not have access to online surveys and gather data for various research objectives.

Why should I care about telephone interviewing, as it pertains to market research?

Understanding telephone interviewing is important because it provides an effective way to gather data from a diverse group of participants. If you're conducting research and want to ensure a representative sample or if you need in-depth responses that require a human interaction, telephone interviewing can be a valuable tool.

What is important about telephone interviewing, as it pertains to market research?

• Telephone interviewing offers the advantage of real-time interactions, allowing for clarifications and probing questions that enhance data quality.
• It also provides an alternative to online surveys, enabling you to reach participants who might not be comfortable with technology.
• By conducting telephone interviews, you can obtain richer insights and perspectives from participants, leading to more comprehensive and actionable research findings.