Marketing Research and Insight Glossary

Definitions, common uses and explanations of 1,500+ key market research terms and phrases.

What are telephone number look-ups?

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Telephone number look-ups Definition

A service in which telephone numbers are acquired for specific individuals or addresses.

Telephone number look-ups in market research refer to the process of verifying and obtaining additional information about telephone numbers, often for the purpose of enriching respondent profiles. It involves using databases or third-party services to gather demographic, geographic or other relevant data associated with a telephone number.

Who relies on telephone number look-ups as it pertains to market research?

Market researchers, survey designers and data analysts rely on Telephone number look-ups. They use this process to enhance the quality of respondent profiles, gather context about participants and tailor survey content based on demographic or geographic insights.

Why should I care about telephone number look-ups, as it pertains to market research?

Understanding Telephone number look-ups is important because they help you gather more comprehensive information about survey participants. By enriching respondent profiles, you can create more personalized and relevant survey experiences, leading to higher engagement and more accurate data collection.

What is important about telephone number look-ups, as it pertains to market research?

  • Telephone number look-ups enhance the depth of participant data, enabling researchers to segment and target specific groups effectively.
  • This process helps you tailor survey questions, analyze results based on various demographic factors and make data-driven decisions that align with your target audience's characteristics and preferences.