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Telephone sample Definition

A group of individuals who are surveyed by telephone.

Telephone sample in market research refers to a subset of individuals selected from a larger population for participation in a telephone survey or study. This method involves reaching out to respondents via telephone calls to collect data on their opinions, behaviors, preferences or experiences.

Who relies on telephone sample as it pertains to market research?

Market researchers, polling organizations, survey firms and businesses rely on Telephone samples. They use this method to conduct surveys, gather insights and analyze trends among specific target populations.

Why should I care about telephone sample, as it pertains to market research?

Understanding Telephone sampling is important because it offers a way to reach a diverse range of participants, especially those who may not have access to online surveys or prefer voice communication. If you're conducting research and want to ensure broad representation, Telephone sampling can provide insights from individuals who might otherwise be excluded.

What is important about telephone sample, as it pertains to market research?

• Telephone sampling allows you to tap into a segment of the population that might have unique perspectives or preferences.
• This method can lead to more accurate and comprehensive insights, enhancing the validity of your research findings.
• By using Telephone samples strategically, you ensure that your research reflects the diversity of your target audience, making your conclusions more robust and applicable.