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V-Commerce (Voice Commerce) Definition

Using voice commands to conduct commercial transactions.

V-commerce, also known as voice commerce, refers to the use of voice-enabled devices and technologies, such as smart speakers and virtual assistants, to conduct online shopping and commercial transactions. It involves using voice commands to search for products, place orders and make payments.

Who relies on v-commerce?

E-commerce businesses, retailers, marketers and technology companies rely on v-commerce as it offers insights into changing consumer shopping behaviors and preferences. Here's a closer look at who leans on v-commerce in the realm of insights:

• Retail and e-commerce brands
• Consumer goods companies
• Fashion and apparel brands
• Gaming and entertainment Industries
• Tech companies
• Automotive and real estate
• Travel and hospitality brands

By leveraging v-commerce, these industries not only deliver immersive and interactive customer experiences but also gather critical data that informs marketing strategies, product development and overall business growth.

Market researchers also study v-commerce trends to understand how consumers interact with voice-based shopping technologies. V-commerce also allow firms to capture data in a controlled virtual setting, making it easier to analyze consumer choices and preferences. 

Why should the marketing research and insight industry care about v-commerce?

V-commerce is significant because it represents an evolving consumer trend. Understanding how consumers use voice-enabled devices for shopping provides insights into preferences, user experiences and potential barriers. This knowledge informs marketing strategies and technology advancements.

Furthermore, v-commerce is a powerful way to study consumer behavior in realistic, controlled virtual environments. It enables rapid testing of product designs, store layouts and marketing strategies while collecting rich data on preferences and decision-making.

What is important for a researcher to know about v-commerce?

V-commerce offers a unique window into shopper behavior without the constraints of physical spaces. Researchers can create controlled virtual simulations to test store layouts, product designs and marketing strategies in real-time, allowing for precise data collection and a fast time to insights. 

A key aspect is the potential for v-commerce to innovate traditional shopping experiences. Tools like virtual try-ons or AR-enhanced product visualizations provide rich insights into consumer preferences, helping researchers identify trends and barriers to purchase. Additionally, v-commerce can engage hard-to-reach demographics, offering access to a broader range of respondents.