What is Verifying 100%?
- Content Type:
- Glossary
Verifying 100% Definition
Entering data twice using two or more people to ensure 100% accuracy. Also known as Key verifying.
Verifying 100% refers to the process of conducting quality checks on all data points or respondents to ensure complete accuracy, authenticity and reliability. This process helps to reduce fraud, duplication, ineligibility and inconsistency within a market research study.
How is verifying 100% different from other standard quality checks?
Verifying 100% differs from other standard quality checks because it looks at each data point, response or respondent. Other quality checks often involve sampling a subset of the data or respondents. Since standard quality checks are only checking some of the data, respondents or responses, they may miss pockets of fraud.
Standard quality checks can catch most issues but verifying 100% brings complete data integrity, which means the highest level of trust in the findings.
What are common tools or methods used in verifying 100%?
The process of verifying 100% combines automated tools and manual methods to conduct quality checks. There are many methods available for checking for different types of issues within a research study.
For example, IP tracking and digital fingerprinting are common tools for detecting duplicate or suspicious respondents. CAPTCHA and other bot-detection software are common in preventing fraudulent survey respondents. Response time analysis and pattern recognition tools help with catching speeders, straight lining or inconsistent answers.
In terms of qualitative research which tends to include a lot of open-ended responses, text analysis and natural language processing (NLP) software can be used to scan for repetition or off-topic answers. Researchers can also go through the respondents and data manually, but as this is time consuming, this is best for smaller studies.
How does verifying 100% effect project time and cost?
Verifying 100% might have a notable impact on the project time in cost since this process might require more upfront resources and advanced tools.
Since this process checks all data points or respondents, it often requires additional time to complete a thorough review. Particularly in larger studies or studies with many open-ended responses. The additional time required will depend on the method of validating 100%. Completing the process manually will take more time than using various advanced tools.
When completing a verifying 100% process, the cost of the study could increase. This could be from the cost of the researchers working on the check, the advanced tools or third-party fraud detection services.
Despite the possibility of additional time and money, the process could be a worthwhile tradeoff to have complete trust in accuracy when making business decisions.