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Wireless device interviewing Definition

A computer-based questionnaire which is delivered to the respondent via a wireless device such as a cell phone or PDA. Also known as mobile computer aided self-administered interviewing (MCASI) See also MCAPI.

Wireless device interviewing refers to the practice of conducting surveys or interviews using mobile and wireless-enabled devices such as smartphones, tablets or PDAs. This method allows respondents to participate in studies on the go, using apps, web-based forms or SMS-based tools designed for mobile interaction. Often categorized under mobile computer-assisted self-administered interviewing (MCASI), this approach is a modern adaptation of survey administration in an increasingly digital, mobile-first world.

By leveraging wireless connectivity, researchers can collect data in real time, distribute questionnaires quickly and analyze responses almost instantly – without requiring respondents to be tethered to a computer or in a specific physical location.

Who uses wireless device interviewing?

• Wireless device interviewing is relied upon by:
• Quantitative and qualitative researchers conducting large-scale surveys or diary studies.
• UX and product teams seeking in-the-moment feedback from users during mobile interactions.
• Retail and FMCG companies capturing consumer behavior at the point of experience.
• Public opinion researchers deploying rapid polls or field-based assessments.
• Fieldwork and panel managers aiming for broader reach and faster turnaround.

The method is especially helpful in reaching younger, tech-savvy or mobile-first populations and in contexts where time-sensitive, location-specific data collection is needed.

Why does wireless device interviewing matter?

If you're involved in designing or running market research projects, wireless device interviewing can dramatically improve efficiency and participant reach. Respondents are more likely to engage when surveys are optimized for the devices they use every day. This method enables researchers to capture authentic, in-the-moment responses that are less prone to recall bias.

Because the tools can support geolocation, multimedia capture and real-time data uploads, wireless device interviewing also opens the door for rich, contextual insights that are difficult to gather through traditional methods.

What makes wireless device interviewing important?

• Enhanced accessibility and reach: Wireless device interviews can be conducted anywhere, increasing participation among hard-to-reach or remote audiences.
• Improved speed and agility: Real-time data collection and automated syncing help accelerate research timelines and enable agile decision-making.
• Richer data collection: Many mobile platforms support video, images and audio input, making it easier to collect qualitative context alongside quantitative metrics.
• Device-native experiences: Surveys can be designed for mobile ergonomics, improving the user experience and reducing drop-offs.

Wireless device interviewing represents a shift toward more adaptive, efficient and context-aware research practices. It supports the demand for mobile-first methodologies that keep pace with modern consumers and fast-changing markets.