Research Topics:

Data Analysis | Data Conversion | Data Processing

Content Type:

Glossary

Electronic Data Processing (EDP) Systems Definition

Information systems that manipulate raw data with little intrinsic meaning to reflect transactional relationships, such as declarative and summary reports.

Electronic data processing (EDP) systems are computer-based information systems used to manipulate raw data with little intrinsic (essential or inherent) meaning to reflect transactional relationships. EDP is relied upon by marketing research professionals to store and process data related to studies of consumer behavior, market trends and other relevant information for making informed marketing decisions. Because of its state-of-the-art technology, EDP provides such benefits as efficient data management, quick data analysis, identification of market trends, precise customer segmentation and informed decision making. Simply put, EDP allows business and marketing professionals to respond to rapid changes in market dynamics and consumer preferences because it streamlines data handling processes.

Who relies on electronic data processing (EDP) systems?

Businesses, marketing firms, market research agencies and entrepreneurs employ EDP systems to gather, organize and analyze data on consumer preferences, purchasing patterns, demographics and competitors to create marketing strategies.

Why should I care about electronic data processing (EDP) systems?

EDP empowers business and marketing professionals to make the most of data-driven marketing insights. The technology collects findings and creates insights into product development, target audiences, advertising campaigns and resource allocation. That knowledge is key to successful marketing and sales efforts.