Posted February 16, 2011

Consumer Insights Analyst

Domino's Pizza  | Ann Arbor, Michigan, US

---

(40%) Product Development Guidance and Evaluation
• Develop test design and analytical plan
• Lead survey design
• Manage field testing logistics and execution
• Create summary of key findings, implications and recommendations to guide product improvements and commercialization for national launch.

(20%) Concept Development Guidance and Evaluation
• Provide foundational category background information through secondary data mining and synthesis
• Lead qualitative concept exploration for the refinement of conceptual ideas and identification of consumer benefits and language for positioning.
• Lead quantitative concept testing survey design, analysis plan and summary of findings.

(20%) Quantitative Promotional Offers Research
• Lead quantitative product-focused promotional offers research design and analysis.
• Create summary of key findings, implications and recommendations based on incremental share and volume potential for Domino’s.

(20%) National Promotion Performance Tracking
• Track national launch performance utilizing internal POS data, primary consumer-reported data and secondary data sources.
• Create and publish a weekly tracking dashboard, providing insight-based implications and recommendations.

• 4+ years of primary consumer research experience
• Bachelor’s Degree required in Business, Marketing, Research or related field
• Experience in Retail Food Company a plus
• Strong Computer Skills: All Microsoft Office applications and cross-tabulation software
• Strong data mining, analysis and reporting skills
• Excellent written and verbal communication skills
• Excellent organizational and project management skills

This Job board allows companies, organizations and individuals to post marketing research-related post job openings free of charge. Quirk's does not endorse these companies, organizations and individuals and makes no representations, warranties or guarantees as to, and assumes no responsibility for, the content of their postings nor the products or services provided by them. Quirk's expressly disclaims all liability for damages of any kind related to postings.