Posted April 8, 2024

Consumer Insights Manager

Energizer Holdings Inc.  | St. Louis, MO, US

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The Manager, Consumer Insights will be the internal voice of the consumer for the categories he/she manages. This role will partner with members of Global Marketing, located in both the US and International markets to help generate consumer and shopper insights that can be translated into the development of brand strategy, communications, marketing activation and new product ideas.  Additionally, this position will be involved in supporting research for the Commercial organization, Category Teams, R&D, and others as required.

This position requires the experience being able to manage and work with external research partners on large scale studies, plus have the experience to independently manage all aspects of custom adhoc research internally.

·         4-year degree required; MMR or MBA in Marketing Sciences/ Consumer Research preferred

·         6+ years of marketing research/consumer insights experience including a combination of consumer and syndicated (scanning & panel) research

·         Ideally, 3+ years of experience in consumer-packaged goods research

·         A combination of client and supplier side research experience preferred

·         A solid understanding and/or experience in various qualitative and quantitative research approaches

·         Willingness to roll-up the sleeves where needed and take care of any aspect of the research life cycle

·         Manage key research projects like Brand Health, Advertising Research, Marketing Mix, etc. conducted with external research partners

·         Able to manage the entire research lifecycle for studies conducted inhouse including translating raw business questions into research objectives, writing surveys, analyzing data, pulling together objective recommendations, and creating PPT reports.

·         Be able to pull together learnings from Primary, Secondary, and Syndicated data sources and tell a cohesive consumer story

·         Proactively finds and shares consumer trends impacting our business and categories

·         Build and maintain working relationships and channels of communication with Business partners to ensure delivery of appropriate consumer-based learning

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