Posted October 19, 2022

Consumer Insights Project Manager, Marketing

Publix Super Markets, Inc.  | Lakeland, FL, US

Consumer Insights Project Managers (CIPM) execute custom research studies from conception through final presentation. This includes designing and managing quantitative and qualitative primary research studies and providing analysis of customer perceptions and behavior. This analysis and reporting enables Publix to develop and refine strategies to meet customer needs, increase customer satisfaction and loyalty, and maximize sales and profits. The Consumer Insights Project Managers report to the Manager of Consumer Insights.

Additional responsibilities include:
-leading the design and development of assigned consumer insights research projects from project scope development through presenting research results
-providing secondary support on consumer insights research projects that are led by another Consumer Insights Project Manager in order to assure the accomplishment of key milestones and delivery against the project scope
-serving as a department resource, Subject Matter Expert (SME), and primary contact on consumer research studies
-establishing research methodologies, study specifications, procedures, and necessary tools for identifying, vetting, selecting, and managing external research suppliers to ensure projects are completed on time, on budget, and in accordance with project specifications and Publix’s research standards
-monitoring secondary research sources and integrating findings for consumer trends, industry trends, brand/product/category developments, and competitive intelligence
-dedicating time to Marketing innovation and quality improvement
-managing special Marketing related assignments

Required Qualifications:
-Bachelor of Science Degree in Business, Marketing, Economics, Sociology, Mathematics, Statistics, Anthropology, Psychology, or equivalent experience
-at least two (2) years of experience working in primary consumer research project management or analysis/reporting
-knowledge of various research methodologies (qualitative, quantitative, observational, etc.), their relative strengths and weaknesses, and what type of research objectives they are appropriate for investigating
-knowledge of the primary research process
-knowledge of statistics, quantitative methods, and data analysis (including descriptive, multivariate, and nonparametric statistics)
-knowledge of sampling theory
-knowledge of questionnaire design and question wording
-knowledge of project management disciplines and process project management skills
-knowledge of the secondary research process and methods
-knowledge of business and technical writing, reporting, and data summarizations
-knowledge of data sources available to the Consumer Insights and Marketing Analytics teams for analyses and reporting (past primary data, Lexis-Nexis, Scarborough data, scan data, demographics data, Market Track, etc.)
-knowledge of statistical software (SPSS, MiniTab, SAS, or R) and statistical functions in Microsoft Office program (Excel)
-knowledge of Continuous Quality Improvement (CQI) Processes
-quantitative and qualitative data analysis skills
-analytical and critical thinking skills
-ability to work independently with minimal supervision
-strategic thinking skills
-excellent written and verbal communication skills, and presentation skills including presenting findings to executive management
-training and teaching skills
-persuasion an negotiation skills
-professionalism and strong interpersonal skills
-teamwork and collaboration skills
-budgeting skills
-ability to be flexible and adaptable
-ability to travel (up to 50% during certain times) and stay overnight to attend training, as well as observe or conduct primary research for competitive and/or Publix store visits. While travel for fieldwork can be heavy at times, on average the position requires between 10%-20% travel
-ability to work a variable work schedule as needed including nights, holidays, weekends, and extended hours to meet deadlines

Preferred Qualifications:
-Master’s Degree in Business, Marketing Research, Economics, Sociology, Mathematics, Statistics, Anthropology, or Psychology
-three (3) or more years of experience working in primary research project management and analysis/reporting preferably in a business (non-academic) setting
-one (1) or more years of supplier management experience
-one (1) or more years of experience in retail, restaurant, or consumer packaged goods industries
-Marketing Research organization membership (Marketing Research Association, American Marketing Association, etc.)
-Professional Researcher Certification (PRC)
-Microsoft Access

Hours of Work
-Minimum of 45 hours per week

Frequency of Pay
-Monthly

Year End Bonus
-As a year-end bonus to associates, Publix issues one month’s extra pay (pro-rated in the first year) each year if associate remains employed through issue date of the bonus check that year. This is calculated as a 13th month of pay in the Potential Annual Pay with Bonus line above.

Your application may have additional steps that you will need to complete in order to remain eligible for consideration. Please be sure to monitor your email, including your spam folder, on a daily basis for critical, time-sensitive emails that could require action within 24-48 hours.

Please do not use your Publix email address when applying. Once your application has been successfully submitted you will receive a confirmation email.

In Publix's corporate offices, we value in-person interactions, similar to those our store associates have with customers. Many of Publix's corporate offices offer work from home up to two days a week. Each business area implements their policy differently and should be discussed during interviews.

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