Posted March 5, 2026

Digital Marketing Manager

Drive Research  | Liverpool, NY, US

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Drive Research is looking for a Digital Marketing Manager to help our market research company support our growth across paid advertising, content marketing, and email. This person will own paid search and Meta advertising day to day, execute and improve email campaigns in HubSpot, and support content creation that helps buyers self-educate and convert. You will work closely with the Director of Marketing and collaborate with internal teams to turn our expertise into campaigns that generate measurable results.

Responsibilities

• Owns day-to-day digital marketing execution across paid advertising, email marketing, and content support, working closely with the Director of Marketing.

• Manages paid search across Google Ads and Microsoft Ads, including campaign builds, keyword research, ad copy testing, budget pacing, negative keywords, and ongoing optimization.

• Assists with content creation and optimization, including blog posts, service and industry pages, landing pages, and sales assets (sales sheets, one-pagers, case studies).

• Executes email marketing campaigns in HubSpot, including list management, segmentation, nurture workflows, scheduling, basic A/B testing, and performance reporting.

• Manages Meta advertising (Facebook and Instagram), supporting lead generation and recruiting efforts through targeting, creative testing, and performance improvements.

• Supports website and conversion improvements by recommending updates to landing pages, CTAs, forms, and conversion paths based on performance data.

Minimum Position Requirements

• 2 to 4+ years of experience in digital marketing, growth marketing, or performance marketing.

• Bachelor’s degree in marketing, communications, business, or related field.

• Hands-on experience managing paid search campaigns including targeting, creative testing, and optimization (Google Ads, Microsoft Ads and Meta).

• Strong writing and editing skills, with experience creating marketing content (blogs, landing pages, emails, sales assets).

• Experience executing email marketing campaigns in HubSpot (or a similar marketing automation platform), including segmentation and nurture workflows.

• Preference for those with WordPress or similar CMS experience (publishing content, updating pages, and basic on-page SEO best practices).

• Preference for those with a B2B background and experience marketing professional services or a related field to market research.

Necessary Skills

• Highly motivated self-starter with strong ownership and follow-through.

• Strong attention to detail for campaign setup, tracking, QA, and execution.

• Analytical problem-solving skills with an experimentation mindset (testing, learning, optimizing).

• Strong written communication skills, especially in B2B services or consultative industries.

• Ability to manage multiple priorities, deadlines, and stakeholders without dropping details.

• Comfortable collaborating with leadership while also working independently.

• Curious and adaptable, with a willingness to learn new tools and approaches as priorities evolve.

Workplace flexibility

Though based in Liverpool, NY (209 Second St., Suite 1C), Drive Research supports full remote flexibility. Work where you do your best work, because performance is measured by outcomes, not a desk. We still love in-person connection, so we plan team lunches, happy hours, volunteer events, and other gatherings.

Extensive paid holidays

We close for a long list of paid holidays, including New Year’s Day, MLK Day, Presidents’ Day, Memorial Day, Juneteenth, Independence Day, Labor Day, Columbus Day/Indigenous Peoples’ Day, Veterans Day, Thanksgiving Day, Black Friday, and Christmas Day. It’s a perk our team genuinely appreciates, and your friends might envy.

No policy for vacation or time off

There’s no set PTO bank. Take the time you need, when you need it, and manage your schedule responsibly. We trust you to own your deadlines, communicate early, and keep projects moving. It’s a true give-and-take relationship, where we step up when needed and recharge when we can.

Competitive salary, bonus, and benefits

Along with a competitive salary, you’ll be eligible for a year-end bonus tied to business development goals, productivity, and overall company success. Quarterly commission is available for contributions to sales calls and outreach. Benefits include healthcare with employer contribution towards your premium, 401(k) company match, plus full dental and a life insurance plan.

Equipment and swag

You’ll start with the tools you need to do great work, including a Dell Latitude laptop, wireless keyboard and mouse, and a work backpack. It’s part of the welcome package you receive during onboarding and training, so you can get set up quickly and feel like part of the team from day one.

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