Posted December 7, 2012

Direct Marketing Analyst - Pimsleur

Simon and Schuster  | New York, NY, US

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Simon and Schuster is seeking a Database Analyst for its Pimsleur division.


Pimsleur® is the ultimate resource for spoken language learning with 50 languages plus English courses for speakers of 15 languages. Pimsleur’s Comprehensive Programs are the most effective language-learning programs ever developed and utilize proven methods of learning based on extensive research of how people master languages. The Pimsleur Method is a patented method developed by Dr. Paul Pimsleur that allows users to learn a language the way native speakers do, integrating vocabulary, grammar, and pronunciation into everyday conversations. Pimsleur audio programs are completely portable and can be listened to anytime, anywhere. Pimsleur is an imprint of Simon & Schuster Audio; a division of Simon & Schuster, Inc. PIMSLEUR® is a registered trademark of Beverly Pimsleur, used by Simon & Schuster under exclusive license.

This job will encompass all development and management of analytics, modeling, etc. in Pimsleur's new customer acquisition. It would be central to the development and maintenance of our new prospects, and existing customer databases which will be managed using Responsys 6.

This person will constantly review each campaign's profitability to determine a maximum order cost which we could profitably pay for a new customer. They will work closely with the S&S digitals ormiture rep and with Google Analytics to ve sure that any visible Pimsleur customer behavior was being tracked, and recognized as soon as possible.

Ulitmately this person would become our overall numbers guru, setting the parameters for all search and other cost per click and acquisition advertising. Person would develop regular reporting for the team and management.

This role reports to Pimsleur's VP & Director but would had Pimsleur's On-Line marketing Manager as a primary client as well as the VP Finance for S&S Audio, and the Publisher of S&S Audio. Would also have day to day contact with the S&S Digital, Finance, Marketing, and other staff as well as Pimsleur's outside developer.

We are seeking a person with 3 - 5 years of expertise in qualitative analysis of Direct Response Consumer Marketing. Someone who has been exposed to a variety of cutting edge direct marketing techniques.

This person will also have an expertise in predictive modeling, regression analysis, statistical model development, which would be used in planning overall media spending and investment decisions.

Preferred Skills/Experience BS in math, statsistics or programming preferred

Intermediate to expert level user of MS Excel; strong experience with MS Access, SQL, other database programs.

Experience with Responsys 6, omniture, and Google Ad Words/Analytics a plus.

Ability to speak both the language of multivariate analysis and vernacular English - able to convert the passion behind a great statistical model to words, etc. that will inspire laypeople.

Visit www.simonandschuster.biz/careers to apply online. First time users will be prompted to create an online profile in order to apply for any jobs. All resumes and cover letters (include salary requirements) must be attached to the online application in order to be considered. Resumes and Cover letters that are mailed or e-mailed will not be considered. No telephone calls please.

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