Posted June 29, 2023

Director

Whitman Insight Strategies  | US

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Whitman Insight Strategies (WINS) is an award-winning boutique consultancy that leverages the power of research and insights to build winning brands, causes, and political leaders.

WINS works with clients across industries to uncover insights that help them solve their most pressing business and organizational challenges, drive growth, innovate, and win. 

Our clients are a mix of Fortune 500 companies, issue advocacy and membership organizations, cutting edge startups, major advertising and marketing agencies, state/local/federal government entities, and nonprofits.  

Our team is a blend of diverse professional backgrounds including communications experts, researchers, data scientists, politicos, and branding/marketing strategists.

We have been in business since 2001, have delivered wins for our clients in more than 50 countries across the globe, and are proud to be a minority-owned small business enterprise, as certified by the NGLCC.

We’re a small team led by our values looking for passionate, curious, innovative individuals who want to make an impact at our firm and for our clients through superior problem-solving, analytic, and communications skills.

What You’ll Do:

You will work as part of a team (including senior partners) taking a lead role in all aspects of client engagements from gathering/analyzing information, formulating and testing hypotheses, designing research studies, and developing and communicating strategic recommendations across client organizations.  

Specifically you will:

• Lead the day-to-day of market research engagements from start (proposal) to finish (presentation & socialization)
• Assess client needs, design and execute research (qualitative and quantitative) to answer key questions and provide clients with actionable recommendations and next steps
• Create compelling data narratives and presentations that grab attention, reinforce key points, and can be easily understood by multiple client audiences
• Build client relationships that lead to repeat business by consistently delivering exceptional research projects
• Manage and mentor a team of analysts

Required Qualifications & Skills:

• 4+ years of experience in market research on the consulting/agency/supplier side
• Track record of inclusive leadership in a workplace environment
• Proven success in a client-facing role
• Willing to be based in NYC (hybrid work in-office Tues/Wed/Thurs) and travel from time to time for client meetings
• Strong oral and written communication skills. You are able to communicate complex ideas effectively, both verbally and in writing
• Bachelor’s Degree (or greater) from a top academic institution
• Experience and familiarity with the real-world application of various qualitative and quantitative market research techniques including: Market Segmentation, Brand Equity Tracking, Ad Tracking, Concept/Copy Testing, Awareness & Usage Research, Brand Positioning Research, Focus Groups, Ethnographic Research, Advanced Analytics such as Predictive Modeling, Regression analysis, Factor analysis, Cluster analysis (note: this role is not a statistician or data scientist, but candidates should possess some understanding of how some of these quantitative methodologies work, and how to design research to facilitate them).

To apply pls email your resume/CV to careers at whitmanstrategies dot com.

Our Interview Process:

Our interview process is a multi-round process. Candidates should be prepared for oral interviews, a written test, and a personality assessment.

Salary & Benefits

The anticipated base salary range for this position is $115,000 to $150,000.  

This role is also eligible for annual discretionary bonus, health/vision/dental insurance, PTO, 401(k) with employer match and discretionary profit-sharing component.

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