Posted May 29, 2025

Email Marketing Manager

Smith Hanley Associates  | US

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Job Title: Email Marketing Manager

Location: East Coast Remote OR NYC hybrid

Salary: $80,000–$110,000 + bonus

Contact: Lindsey Bartlett - lbartlett@smithhanley.com

We are looking for an Email Marketing Manager to lead and scale our demand generation programs across multiple channels. This is a high-impact, strategic role responsible for driving qualified pipeline and fueling growth. You’ll own the strategy, execution, and optimization of campaigns that attract, engage, and convert high-value prospects across the buyer journey.

What You’ll Do:

• Own and execute email marketing campaigns—internally and with key vendors
• Manage KPI performance, including open rates
• Drive demand and lead generation campaigns across 8+ platforms, leveraging both organic and paid strategies
• Work with CRM and marketing automation tools to track, nurture, and report on leads and marketing-attributed revenue.
• Monitor and improve funnel performance (MQL to SQL to opportunity), collaborating with sales to ensure seamless lead handoff and follow-up.
• Analyze campaign performance, uncover actionable insights, and iterate rapidly to improve ROI and conversion rates.
• Use advanced Excel skills (e.g. VLOOKUPs, data compilation, list-building) to manage reporting and partner data
• Write and edit engaging marketing content for key studies and vendors
• Contribute to multimedia marketing (YouTube shows, LinkedIn Live, etc.) - while on-camera presence isn’t required, media-savvy professionalism is key

What We’re Looking For:

• 3+ years of experience in B2B demand generation, growth marketing, or performance marketing, ideally in SaaS, media, or market intelligence environments.
• Proven success in driving pipeline through multi-channel campaigns.
• Strong background in email marketing strategy and execution.
• Experience with marketing automation platforms (e.g., HubSpot, Marketo, or similar) and CRM tools (e.g., Salesforce).
• Analytical mindset with a strong grasp of KPIs such as CAC, CPL, MQL, SQL, and marketing-sourced pipeline.
• Excellent project management and communication skills.
• Ability to thrive in a fast-paced, collaborative, and international environment.
• Strong copywriting and messaging skills; graphic design capabilities are a plus.

Why Join?

This is a key position for our team and an exciting opportunity to step into a role with visibility and ownership. You’ll work alongside passionate professionals and be part of meaningful storytelling initiatives backed by major media outlets.

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