Posted July 13, 2026

Head or Qualitative Research

Screen Engine/ASI  | US

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We are seeking an accomplished Head of Qualitative Research to lead and grow our qualitative research practice across the U.S. and UK. This is a senior leadership opportunity for an experienced qualitative researcher who combines deep methodological expertise with commercial acumen and a passion for developing innovative research solutions.

As Head of Qualitative Research, you will serve as the firm's subject matter expert for qualitative research, providing intellectual leadership in research design, methodology, client consulting, and thought leadership. You will guide the strategic direction of the qualitative practice, advise clients on complex business challenges, and partner with cross-functional teams to deliver integrated qualitative and quantitative research solutions.

This role requires extensive professional expertise in qualitative research methods and the independent application of advanced analytical judgment to solve complex client problems.

What You'll Do

• Serve as the senior qualitative research advisor for clients across a variety of industries.
• Partner with clients to understand complex business objectives and design customized qualitative research strategies that generate actionable insights.
• Build trusted executive-level client relationships by providing consultative guidance throughout the research lifecycle.
• Present research findings and strategic recommendations to senior client stakeholders.
• Lead the development of sophisticated qualitative research methodologies tailored to client objectives.
• Determine the appropriate research approach, including focus groups, in-depth interviews, online communities, ethnographic research, mobile methodologies, hybrid qualitative/quantitative designs, and emerging AI-enabled research techniques.
• Apply advanced professional judgment in selecting methodologies, interpreting findings, and developing strategic recommendations.
• Lead business development efforts for qualitative and integrated research opportunities.
• Develop proposals, research approaches, and client presentations that demonstrate Tapestry's expertise and differentiate our capabilities.
• Expand relationships with existing clients while cultivating new business opportunities in the U.S. and internationally.
• Provide intellectual leadership throughout all phases of qualitative research engagements.
• Oversee multiple complex client studies while ensuring methodological rigor, analytical quality, and strategic value.
• Synthesize complex information into compelling narratives and executive-level presentations that influence client decision-making.
• Establish and continuously improve best practices for qualitative research across the organization.
• Monitor developments in qualitative research methodologies, technology, AI, and industry trends.
• Develop new research products and service offerings that strengthen Tapestry's market position.
• Contribute to the firm's strategic direction by identifying emerging opportunities and evolving client needs.
• Mentor and develop qualitative researchers and cross-functional team members.
• Build and lead a network of internal researchers and external moderators to support domestic and global research initiatives.
• Foster collaboration between qualitative and quantitative research teams to deliver integrated client solutions.
• Represent Tapestry through conference presentations, published thought leadership, webinars, and industry events.

What You Bring

• Bachelor's degree in Market Research, Psychology, Sociology, Anthropology, Communications, Behavioral Science, Business, or a related field; advanced degree preferred.
• 10+ years of progressive qualitative research experience within a market research or consulting environment.
• Demonstrated expertise designing and leading sophisticated qualitative research programs for complex business challenges.
• Deep knowledge of qualitative research methodologies and best practices, with the ability to independently evaluate, adapt, and apply research methods.
• Proven success consulting with executive-level clients and translating research into strategic business recommendations.
• Strong business development experience with a track record of growing client relationships and generating new revenue.
• Outstanding analytical, critical thinking, storytelling, and presentation skills.
• Experience leading, coaching, and developing research professionals.
• Excellent communication and relationship-building skills with the ability to influence diverse stakeholders.
• Demonstrated curiosity, sound professional judgment, and the ability to thrive in a collaborative, fast-paced consulting environment.

Why You'll Love Working Here

You'll have the opportunity to shape the future of a growing qualitative research practice while partnering with world-class clients on meaningful business challenges. You'll work alongside talented researchers, influence the evolution of our methodologies, and help define the next generation of strategic qualitative research.

Screen Engine/ASI is an equal opportunity employer that provides a drug-free workplace. We comply with ADA regulations as applicable. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of this position.

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