Posted October 2, 2024

Insights Coordinator

Finch Brands  | PA, US

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The Consumer Insights Coordinator position is responsible for supporting their team members with market research analysis and logistical support. 

Consumer Insights Coordinators play a key role on their teams by assisting with data analysis/reporting, programming and managing online research activities, managing the logistics of qualitative research, and troubleshooting issues with respondents. 

As a junior member of the team, this role gains exposure to a variety of real-world market research projects and approaches, expanding their market research knowledge and responsibilities over time. 

Main research tasks: 

• Fielding and tracking research studies 

• Programming and QAing research instruments and deliverables 

• Performing quantitative and qualitative data analysis, data manipulation, response coding, charting with guidance of senior team members 

• Assisting with slide/report creation 

• Managing respondent and data quality 

• Moderating online research discussion boards 

• Researching and recommending fun (but informative) research studies to keep respondents engaged 

Main logistical tasks: 

• Responding to and troubleshooting with research respondents via email 

• Tracking and projecting member engagement and reward/incentive costs 

• Recruiting/scheduling for online qualitative interviews/focus groups 

• Creating accounts and managing member data in our research platform 

• 0-1 years of experience is required 

• Candidates will have recently received a Bachelor’s Degree in Business/Management, Marketing/Branding/Advertising, Math/Statistics, or Sociology. Interest in market research, branding, innovation, and business is a must. 

• Proficiency in MS Word and MS Excel- including data manipulation, formulas, lookups, and formatting, and MS PowerPoint, including formatting and chart creation. Knowledge of SPSS, MarketSight, or other data analysis tools is not necessary, but is a plus. 

• Organization, initiative, and attention to detail are critical. 

Candidate Attributes: 

• Self-starter mentality (Be a driver, not a passenger) with a strong bias for action 

• A growth-oriented mindset and willingness to move beyond their current comfort zone to develop new skills 

• A remarkable work ethic and superior attention to detail 

• An ability to learn new things quickly 

• Collaborates effectively and has coworkers backs 

• A natural curiosity regarding brands and business with a focus on delivering results 

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