Posted January 11, 2018
Manager, Audience Analytics
Viacom | NY, US
Salary: $70,000–$90,000
The Manager reports to the Vice President of BETN Audience Analytics. The ideal candidate possesses forward-thinking analytical skills with a background analyzing on-air, digital and convergent research quantitatively and qualitatively.
Responsibilities Include:
Assist in Developing innovative and insightful initiatives that competitively position and distinguish BETN on-air and digital brands in the marketplace
Serve as one of our key experts on the BETN on-air and digital brands, their African American target audience, consumer insights, behavior and content consumption across all screens to clients: Sales, Programming, Marketing, Pricing & Inventory, Research, co-workers and agencies
Work with Research Management to establish best standards and practices for multiplatform research analysis and reporting
Work closely with Sales Management on presentations and strategies
Stay informed of industry news, emerging resources, measures and be the go-to source/resource for Ad Sales
Establish strong relationships with Ad Sales and Research co-workers
Participate in meetings, offering insights and share best practices as well as individual day-to-day happenings
Work independently and proactively on problem solving and creating projects to move business forward beyond day-to-day requests
Strive to make meaningful contributions both oral and written
Team with Ad Sales executives in presenting research related studies and findings
6+ years in related media research
Proficiency in Nielsen based applications (MultiTrak, N-Power, Nielsen/MRI fusion, TechEdge, Market Breaks, Lake 5) and digital/VOD/social systems and measurement (comScore, Omniture, Adobe, @Plan, Rentrak, Nielsen Social, Sharablee)
Expertise using consumer based studies: MRI, YouGov, Mintel etc.
Advanced Microsoft Office skills: PowerPoint, Excel, Word
Extensive background in creating custom presentations using a variety of resources
A comfortable and experienced public speaker and presenter
Works well both independently and within a large group dynamic
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