Posted July 30, 2024

Marketing Intelligence/Research Analyst

CAS  | US

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CAS uses intuitive technology, unparalleled scientific content and unmatched human expertise to help companies create groundbreaking innovations that benefit the world. As the scientific information solutions division of the American Chemical Society, CAS manages the largest curated reservoir of scientific knowledge, and for 117 years, has helped innovators mine, assess and apply that information to keep businesses thriving. The CAS team is global, diverse, endlessly curious and strives to make scientific insights accessible to innovators worldwide.

CAS is currently seeking a Marketing Intelligence/Research Analyst. This position will be located in our headquarters in Columbus, Ohio.

Position Summary:

This position will be responsible for providing high-quality quantitative and qualitative market research to better understand market, consumer, and competitive trends. Information will be used to support business/strategic planning and decision making as well as marketing and sales initiatives.

Job Duties:

• Design and execute quantitative and qualitative market research projects to fulfill needs of the organization. This includes being a proactive thought partner and encouraging data/information driven decisions.
• Conduct in-house execution and analysis of both qualitative and quantitative primary market research, synthesizing qualitative response or descriptive and inferential statistical analysis, as appropriate to extract actionable insights and communicate those insights to the organization.
• Source and employ third-party research vendors to execute specific projects.  
• Conduct rigorous secondary data analytics and desk research of publicly available information to inform study design and identify relevant trends.
• Create, maintain, and update key competitive intelligence resources (depositories, websites, etc.).
• Work with data from multiple sources, interpret data and turn into actionable insight.
• Implement research best practices.
• Balance the creative and analytical skills with the ability to proactively define research questions, identify appropriate methods, execute studies, and synthesize findings.
• Be a subject matter expert (SME) on key competitors’ products, business models, sales, market trends and marketing strategies.  Benchmark competitor illustrated values and features to analyze and communicate product trends.  Trusted advisor in all strategic initiatives across the enterprise.
• Collaborate with Solutions Marketing and Product teams on appropriate promotional content, collateral, talking points, winning themes, key questions, and battle cards to enable sales to effectively compete.
• Works collaboratively with the Director of Market Insight to understand and design analytical approaches to open-ended strategic business problems.
• Collaborates with Marketing, Sales, Product, and other teams to identify environmental trends and opportunities to improve and maximize revenue capture.
• Evangelize strategic insights across the enterprise in a succinct, straightforward, easily understood manner.
• Work independently and collaboratively within the team to achieve the desired outcomes of all projects.
• Contribute to the continuous learning mindset of the organization by bringing in new ideas and perspectives that stretch the thinking of the enterprise.

Job Qualifications:

• Bachelor’s degree in Mark Research, Marketing, Chemistry, Biology, Life Sciences; or an equivalent combination of education and experience.
• 5 years market research and, 2-3 years strategy development. Worked as a market research vendor or a consulting role.
• Significant experience executing market research and managing external research vendors, consultants, and agencies.
• Understanding of pharmaceutical development and commercialization process, as well as industry competitive dynamics within the pharmaceutical space preferred.
• Understanding of the Scientific Technology and Information market preferred.
• Work independently and as part of a team balancing competing priorities, manage multiple concurrent projects, identify problems, and anticipate needs.
• Required ability to synthesize insights into a strategic market framework (including key market trends, competitive insights, market strategy, tactics, GTM resources and product capabilities vs. promotional messaging, etc.)
• Excellent quantitative and qualitative research skills along with secondary research capabilities.
• Possess excellent verbal and written communication skills, including excellent client relationship skill sets with the ability to communicate analytical terms in non-analytical business language to a diverse group of leadership, and other professionals.
• Demonstrated ability to influence others.
• Ability to work independently and take initiative.
• Proficient in Microsoft Office Suite; Power BI and Tableau.

CAS offers a competitive salary and comprehensive benefits package, including a generous vacation plan, medical, dental, vision insurance plans, and employee savings and retirement plans. Candidates for this position must be authorized to work in the United States and not require work authorization sponsorship by our company for this position now or in the future. EEO/Minority/Female/Disabled/Veteran.

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