Posted April 1, 2021

Marketing Manager

ISA Group  | Van Nuys, CA, US

The Marketing Manager is adynamicrole crucial to driving new business and building our thought leadership within key industries. The Marketing Manager is responsible for communicating company news, building and maintaining our brand identity, working with graphic designers to create, catalog and disseminate brand assets (both visual and written), and handling both digital marketing and in-person (conferences and other sales events) marketing efforts.

The Marketing Manager reports directly to the VP of Demand and works closely with the Directors of every department to collaborate on both B2B and B2C marketing initiatives. Job success is based on spearheading campaigns with high visual impact, deep understanding of brand personality and excellent execution of organic and paid digital ad campaigns.

Responsibilities:

Maintain, create and update company marketing materials companywide through unified look, feel and messaging
Develop sales presentations and proposals to support the Account Management team
Manage the content, images and functionality of the company websites
Leverage social media tools to effectively market the brands and build a consistent brand personality
Develop, implement and maintain marketing content for example, blogs, discussions, videos etc.
Identify sponsorship and advertising opportunities resulting in high brand exposure
Coordinate tradeshow events, event sponsorship and advertising
Search, recommend and manage client-facing marketing activities such as conferences, webinars, podcasts, and networking events (live and virtual)
Disseminate company news through press releases and industry publications
Create and send email-based marketing campaigns and newsletter to both clients and panelists.
Collaborate with the marketing team to provide data, insights and recommendations for optimization towards marketing goals, campaign ad spend, and campaign funnels across digital channels
Conduct in-depth analysis of the MySoapBox and The Green Time user experience
Track and analyze web traffic using Google Analytics
Analyze web traffic, social media metrics, marketing campaigns and other activities
Measure the success of our digital campaigns, and make recommendations for improvement
Analyze performance and troubleshoot various interconnected marketing and CRM systems
Coordinate the workflow for major initiatives and for day-to-day postings/updates
Maintain knowledge of current technology trends
Identify and implement tools and processes to work more efficiently
Propose unique and thoughtful solutions to both short-term and long-term company development goals
Other duties or assignments as requested by Senior Management

Market research experience is desired and beneficial
Ability to lead a team, assign tasks and oversee completion
Collaborate with department heads to provide branded content for all divisions
Coordinate with Account Executives to support sales initiatives
Manage marketing budgets and control costs
High Proficiency in Microsoft Office packages
Knowledge of Hubspot Marketing a plus
Proficiency in Adobe Creative Suite a plus
Knowledge of the digital marketing industry
High proficiency across social media platforms
Self-starter with the ability to manage multiple, cross-functional programs
Effective time management skills
Strong communication skills (listening, written and verbal)
Exceptional organizational skills and strong attention to detail
Enthusiastic ‘can-do’ attitude
Two-three years working experience in marketing and social media

All your information will be kept confidential according to EEO guidelines.

We don’t want to brag, but working here is awesome! And it’s because of people just like you. If you don’t feel that you make our place even more awesome with your creativity, humor, and hard work, no worries, but don’t apply. If YOU can raise the average by being here, join us and we will treat you like the rock star you are – every day.

This employer participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S.

This Job board allows companies, organizations and individuals to post marketing research-related post job openings free of charge. Quirk's does not endorse these companies, organizations and individuals and makes no representations, warranties or guarantees as to, and assumes no responsibility for, the content of their postings nor the products or services provided by them. Quirk's expressly disclaims all liability for damages of any kind related to postings.