Posted January 10, 2025
Panel Development Leader
Cranbrook Search Consultants | MI, US
Salary: $150,000–$170,000
Our client is looking to hire a hands-on, senior level leader who will create the strategy and execution plan for building an online panel including estimated costs, timelines/milestones, recruitment channels, profiling, incentives, fulfillment, retention, quality, staffing needs, etc.
The ideal candidate will have a proven history of creating online market research panels from the ground up.
Responsible for…
- Creating a Panel Development Strategy and Implementation Plan that caters to our client’s most frequently surveyed audiences.
- Creating and executing campaigns with a goal of attracting and retaining our client’s most-needed demographics.
- Leveraging our client’s brand recognition and reputation in key markets to reinforce the benefits of participation
- Developing effective and organic recruitment strategies (social media, traditional, etc.)
- Create content to drive interest in and engagement with the panel
- Create a plan to conduct continuous analysis of campaign effectiveness and other measurable metrics
- Help to facilitate a positive member experience with exceptional customer support
- Create measurable metrics to track - panel quality, member experience, member engagement, attrition, recruitment, incentives, fulfillment, etc.
- Creating consistent panel activities to keep members engaged, even if there isn’t a pressing research need at the time.
- Hire, train and develop your own panel support team and evaluate employee performance.
Cranbrook Search Consultants
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