Posted September 7, 2021

Research Director (REF768O)

YouGov  | Cheshire, CT, US

YouGov America Inc. seeks an experienced market research professional. As a Research Director you will utilize your research and project management skills to work directly with YouGov staff and colleagues as well as end clients. You will both contribute to and serve as a part of a team tasked with servicing clients, as you conduct and own multiple connected and custom projects and project components within an industry/sector category team, working on all phases from survey and project design to overseeing fielding to data analysis, results and insights delivery. You will play a critical role in ensuring success with clients in ways that grow and extend YouGov’s business.

What will I be doing day to day?
• Work both independently and as part of a team to own and manage all aspects of connected and custom projects, from survey/screener development, field management, data processing, analysis, report writing, and presenting
• Work closely with clients, senior executives, additional team members, and internal departments / functions to manage project outcomes
• Be a responsive and trusted point of contact for both YouGov team members and clients in the context of research projects, generating strong relationships and delivery skills that lead to repeat business
• As opportunities arise, learn about and assist with developing proposals and project costs, and considering and recommending research designs
• Design and create connected and custom research reports with actionable insights and recommendations
• Manage direct costs on projects to maintain intended budgets
• Perform analysis on collected data and interpret findings in ways that answer key business questions; experience with multivariate techniques (segmentation, MaxDiff, discrete choice/conjoint, driver modeling, etc.), to comfortably present, considered a plus
• Continually grow and develop technology-related sector knowledge, including gaming and entertainment, to the benefit of relevant clients and the business

What do I need to bring with me?
• Extensive experience (minimum 8+ years) conducting custom, primary market research projects, ideally with all or vast majority of that experience on the supplier/vendor side
• Diverse knowledge of a wide variety of research techniques across a wide range of clients, business needs, and contexts including new product development, concept testing, segmentation, pricing, branding and brand health monitoring/drivers, portfolio optimization, messaging, positioning, market opportunity assessment, market sizing, etc.
• Knowledge of and history with stats and ability to interpret and manage numbers -- considered a plus if have interest in and/or prior experience with the application of more advanced approaches, methods, and techniques such as segmentation, MaxDiff, driver modeling, discrete choice / conjoint / choice-based techniques, etc. Note: in this role, the plus is to learn, understand, and grow with the application and business interpretation of such techniques, not necessarily the ability to crunch or model the numbers, which is typically handled by marketing science-focused staff, in partnership with requests of the research and client services staff)
• Ability to assist with or lead development/writing of at least moderately complex quantitative surveys (and qualitative facilitator guides, if relevant), to address and operationalize client business questions, needs, objectives, and hypotheses
• Ability to assist with or lead development/writing of at least moderately complex, slides-based (PPT, Google Slides) research reports focused on business question insights and implications, narrative-driven synthesis, and story-telling through data visualizations, graphics, infographics, and insights-driven headlines
• Ability to be deliver, thrive, and be flexible in a deadline-driven, client satisfaction-focused environment, while at the same time working in a team-focused environment to best meet client needs
• Background and/or interest in technology (including gaming and entertainment) clients (primarily consumer, but B2B also good) considered a key plus
• Strong experience with Word/Docs, Excel/Sheets, PowerPoint/Slides
• Effective writing, time management, multitasking, communication, problem solving, and interpersonal skills

Employees can work remotely - While you will report to and be part of a team whose manager is based in YouGov’s Cheshire, Connecticut office, much of the full team is remote so we are considering fully remote applications as well, for applicants based elsewhere in North America (US & Canada), including potentially where YouGov has other offices as well.

Please apply at:
https://smrtr.io/6sfNF

All your information will be kept confidential
• If you have any questions, please contact edwina.eng@yougov.com & joe.incorvia@yougov.com

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