Posted February 28, 2018

Consumer Insights Research Manager - Client side

The Forum Group  | New York, NY, US

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Part of the global consumer insights team, you will develop, manage and analyze consumer and shopper research utilizing both quantitative and qualitative methods.
Oversee multiple studies such as new product development, concept testing, A&Us, brand tracking, customer journey, brand positioning, etc...
Work with branding, marketing and key internal stakeholders to understand their marketing information needs.
Involved in research design, questionnaire development as well as project implementation with suppliers monitoring their performance.
Analyze and present rich insights as well as actionable recommendations to management and key stakeholders to help drive business decisions and marketing strategy.

4+ years of custom research experience at a supplier, corporate research department or ad agency.
Requires solid project management; excellent analytical capabilities; strong communication and writing skills as well as the ability to handle many projects simultaneously.
Creative and innovative. Should be able to interpret data from different perspectives, find unique insights and recommend strategy.
Must have strong client interfacing skills with a variety of management styles and levels across the company.
Able to execute studies from design, delivery and strategic insights perspective as well as willing to get involved in all levels of the process.

Please note, this position is a primary research/consumer insights and strategy position, not a marketing role. Those with strong, custom research backgrounds are encouraged to apply.
Please email MS Word attached resume to the attention of Ms. Sunita Manwani.
Local, Tri-State area candidates only please. Please note, at this time, unable to sponsor or transfer visas.
Please note, all inquiries are strictly confidential.

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