Posted October 12, 2021

Senior Manager of Innovation Insights

Shaw Industries  | Dalton, GA, US

The Senior Manager of Innovation Insights helps to identify short and long term innovation pipeline opportunities, emerging trends, and insights at all stages of innovation. The Senior Manager is responsible for delivering macro level trends and insights while developing foresights for scenario development and future planning. The Senior Manager will closely partner to the appropriate business unit (residential or commercial) and provide insight and recommendations directly to the leadership of that business to influence, inform and support decision making and strategy development. The Senior Manager is responsible for the daily management of external vendors, associated research budget & methodologies, initiating & reviewing fieldwork, determining analytic plans, and generating final reports/presentations to commercialize the intelligence. This is a key role within the Corporate Innovation team, whose mission is to help identify future growth and disruption opportunities.

Translate insight needs into learning plans, set scope, define strategy and use the appropriate methods (qualitative, quantitative or both) to address consumer or marketplace information needs

Distill research findings into clear, compelling and cohesive narratives, data visualizations and/ or infographics.

Lead cross-collaboration on market research, advanced analytics initiatives, stay informed on market insight advances and help educate and build enterprise capabilities.

Effectively communicate insights to the right audience (brand/ marketing, sales, channel, category management, dealers/retailers) in a way that enables the person to drive strategy and make impactful business decisions

Model and promote a consumer/customer-centric mentality throughout the organization through active immersion, communication and sharing of insights

Lead analytics & research to support the innovation stages from idea generation to concept screening and experimentation.

Lead quarterly insights meetings to ensure bottom-up and top-down intelligence and sharing.

Design and lead experiments based on the project concept and knowledge need requirements

Uncover and explore emerging trends that may lead to growth opportunities through the innovation pipeline.

Serve as the liaison with divisional insights leaders for knowledge shares and data gathering.

Solid grasp of innovation research best practices to develop short/medium/long term strategies for growth


Key Competencies:

Deliver Compelling Communications

Make Effective Decisions

Demonstrate Strategic Influence

Ensure Customer-Centric Approach

Build Trusting Relationships

Encourage Innovation

Drive Results

Minimum Required Work Experience:

Bachelor’s Degree in business administration, economics, statistics or marketing

5-7 years of experience in marketing research / consumer insights / marketing analytics

Leadership/Growth Behaviors

DRIVE INNOVATION: Generate new or unique solutions and embrace new ideas that help grow our business

COLLABORATION: Develop and leverage relationships with key stakeholders to improve our brands and our business. Work across multiple functions within organizations for alignment.

ENTREPRENEURIAL: Proactively seek best practices and agile methodologies

INSPIRE & INFLUENCE OTHERS: Demonstrate passion for the business and give people a reason to believe anything is possible

GROWTH MINDSET: Demonstrate curiosity. Welcomes failure as a learning opportunity.

SMART RISKS: Makes bold decisions/recommendations. Not afraid to challenge conventions.

EXTERNALLY FOCUSED: Understands the upstream and downstream implications of his/her work. Tracks and shares external trends, best practices, or ideas.

PERFORMANCE DRIVEN & ACCOUNTABLE: Has high performance standards.

FAST/AGILE: Removes barriers to move faster. Experiments and adapts. Thrives under pressure and fast pace.

EMPOWERED: Brings solutions instead of problems. Challenges the status quo. Has the courage to take an unpopular stance.

Functional Skills

Business Consulting Skills: Ability to identify opportunities and threats in an unbiased manner.

Demonstrate a holistic understanding of the business and necessary insights required to drive significant and transformational innovation.

Analytic Skills: Solid analytical skills with the ability to solve problems using various data sets. Identify patterns, opportunities and gaps, and integrate across disparate data sources.

Marketing Research Knowledge: Must have experience with traditional & agile research techniques - Quantitative, Qualitative, Crowdsourcing research, syndicated Data, Google Analytics, segmentation, consumer/customer journey, ethnographies, trends curation, mix modeling, conjoint/ discrete choice, digital measurement (clicks, views, impressions, engagements, etc)

Technical Familiarity: Ability to learn and effectively use information/business tools and platforms to obtain and analyze relevant information.

Communication Skills: Ability to communicate complex information and implications both verbally, in interactions with senior leaders, and in written presentations, utilizing "storytelling techniques" to communicate a clear, compelling and cohesive story.

Organized: Ability to multitask, adapt, and manage time effectively.

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