Posted March 31, 2025

Senior Manager, Shopper Insights

Keurig Dr Pepper  | TX, US

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The Senior Manager, Shopper Insights – is responsible for infusing the voice of the shopper and understanding of the omni path to purchase to influence strategies, executions and experiences for KDP brands & categories. This includes conducting and or leveraging the appropriate research (e.g. primary/custom, secondary), and data to develop a deep understanding of shopper attitudes, motivations and behaviors when considering or buying KDP categories and products.  The ideal candidate should have experience in the principles of research design/execution, use and application of syndicated data and analytics, knowledge of the FMCG omni marketplace, and be expert in presenting and discussing research with internal and external audiences.  Additional critical skills for this role include distilling insights and data into a compelling story to drive action, the ability to build credibility in the interpretation and application of research to business issues, and be highly skilled at collaborating with cross functional partners to utilize insights to influence strategy, retail selling stories, and support of other commercial needs.

Position is based in Burlington, Massachusetts. Hybrid, in-office 3 days/week. Travel up to 15%

• BA/BS in a related field (Business, Marketing, Economics, Psychology, Sociology). MBA in Marketing or Marketing Research a plus.
• 7+ years of shopper/consumer marketing research or marketing (client/manufacturer side preferred, but not required). Minimum 3+ years of experience in consumer package goods (CPG).
• Proficient in Word, Excel, and PowerPoint. Experience/proficiency with syndicated and panel data (Nielsen, IRI, Numerator etc.). Experience with data analytics/visualization a plus (Tableau, SPSS, SAS, PowerBI, marketsight/dynata).
• Ability to design, manage, analyze, and communicate primary market research related to a specific business question. Experience with deployment of the following types of research: quantitative and qualitative research, virtual shopping research, optimization/conjoint analysis, path-to-purchase, mobile surveys, ethnographies, positioning, segmentation, packaging, consumer tracking, and shelf testing.
• Self-Starter/Problem Solver with Strong Attention to Detail with Ability to Multi-Task.

Keurig Dr Pepper is a Fortune 500 Company, driving growth to hot and cold beverages.

This role is reponsible for the WD Hot (coffee) & WD Cold (juice, applesauce, mixers) businesses. We are in an exciting time with coffee as we innovate with the consumer including iced coffee, premium coffee and coffee systems, and sustainability. And in juice and applesauce with exciting flavors, ad on-the-go options. 

Your work in this role will ensure our innovation and strategies come to life with the shopper in the marketplace.

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